Queen of Vegan Cheese, Miyoko Schinner

Awesome Vegans Influencer Series

We all go crazy for Miyoko’s Cheese!

In an intimate interview on the Awesome Vegans Influencer Series with Elysabeth Alfano and re-run on The Plantbased Business Hour, Miyoko Schinner explains how and why she started Miyoko’s Creamery.

In a candid and relaxed discussion on Facebook Live, Miyoko shared a few things we all can get behind; her disapproval of the mistreatment of animals on dairy farms, Miyoko’s Creamery being a part of the solution to the climate crisis, and her new vegan cheddar cheese warming our hearts and tummies!

In her early days, Miyoko admits she would “cheat” by giving in and eating cheese from time to time. “That was the hardest thing. I didn’t eat cheese very often, but occasionally I would cheat,” she explained, “but when I finally made the connection about the babies being taken away (from their mothers), it was like, okay, I can’t cheat anymore.” 
Her decision to go full-on vegan eventually led to the launching of Miyoko’s Creamery. Giving up cheese was a tough decision, so making her own vegan cheese was on her bucket list of must-dos. Miyoko credits her husband for spring-boarding her into action, as Elysabeth notes, “as a line of self-defense.”  
“One day (my husband) said, ‘I’m tired of not having cheese in the house.’ And he started buying cheese. And next thing you knew, I had cheese in my refrigerator. And that was it. I was like, ‘Okay, this cannot happen!’ And that’s when I started playing around with vegan cheese.” 
Here’s a clip of Miyoko sharing with Elysabeth her early days of veganism and how she launched a line of vegan cheeses:

Fast forward several years and Miyoko’s newest products, melty-gooey Cheddar and Pepper Jack Cheeses (cashew-free and indistinguishable from dairy cheese!), rolled out across Whole Foods last month. In addition, the powerhouse is suing the State of California for its restriction of the word dairy for vegan companies. Go, girl, go!

Miyoko Schinner on Awesome Vegans with Elysabeth Alfano
Citing Miyoko’s Creamery as a mission with a business, rather than a business with a mission, Miyoko wishes she realized how much our actions can really change the world. “I wish I had the conviction that I do now that we actually can change the food system. I think ten years ago I was thinking that I was hitting my head against the wall trying to talk to people about veganism and going plant-based. I had no idea the world would change this fast.  Had I known, I think I would have gotten started earlier on this type of activism through business.

“I’m just full of hope. I really do believe that this is the pivotal point when things are going to change. I think COVID is a really horrible time for people, but if we can see this is our opportunity to make change, it’s going to happen faster and faster. I’m very hopeful for the future of a vegan world.”

The Elysabeth Alfano Show airs every Sunday 4p ET live on the WCGO-Chicago, WCGORadio.com, The Smart Talk Radio Network, The JaneUnChained News Network and Alexa. To hear more of The Elysabeth Alfano Show, click here.

And please help us make the first and only syndicated plant-based radio show in the nation a huge success! Tell YOUR local station to pick up The Elysabeth Alfano Show, available across the nation through the Smart Talk Radio Network or by contacting Elysabeth at Elysabeth@ElysabethAlfano.com.

SUBSCRIBE to The Elysabeth Alfano Show on iTunes and to my Youtube Channel, Elysabeth Alfano. Be sure to subscribe to my monthly newsletter so you never miss a Facebook Live interview session or live cooking demos. Plus, don’t forget to stay in touch on Instagram and Twitter.

Thank you, also, to VegFund for supporting this podcast! In addition to my weekly Sunday radio show (4p ET on WCGO) you can catch me live on WGN Radio, WCPT Radio, WLS Radio and periodically on WGN-TV, WCIU-TV, iHeart Radio, Good Morning LALALand, Bagels Over Broadway, Splash Magazine Worldwide and NPR’s KCRW as a plant-based expert.

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